On Entertainment Scene
Report has it that PVH Corp.-owned Tommy Hilfiger will debut its autumn Tommy Jeans by advertising campaign with Tems, a 27-year-old singer, songwriter, and producer.
Nigerian singer Tems, is the star of the advertising film with assistance from Lady Donli, Dami Oniru, and the skating group Wafflesncream.
With the aid of Alte, a subculture and creative hub, the company will be able to engage with new audiences worldwide.
The video was coordinated by Nigerian diaspora part Akinola Davies Jr. and captured by Harlem-based Joshua Woods.
Of the partnership, Terms said that being a part of the campaign feels exciting, especially since more people will be introduced to Lagos and the alternative scenes and communities that are thriving there.
She said that the communities invite one to strive for greatness, to go harder and to push further, but it helps evolve one as a creative, which in turn has played a key factor in her becoming the artist she is .
The original Tommy Collection, which was motivated by the blending of hip-hop, skate, and prep culture in the 1990s, is highlighted in the campaign.
Tommy Collection will only be offered at a pre-launch pop-up in the brand-new HBX store by Hypebeast in New York.
