Adidas drops Bella Hadid from campaign following controversy

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Adidas has dropped model Bella Hadid from an advertising campaign for retro sneakers, referencing the 1972 Munich Olympics, following a controversy.

The 1972 Olympics were marked by the massacre of Israeli athletes by Palestinian militants.

The German sportswear giant relaunched the SL72 sneakers, originally showcased at the 1972 Olympics, but faced backlash over Hadid’s inclusion due to her vocal support for Palestinian rights amid the ongoing Gaza conflict.

Adidas announced it would revise the campaign immediately, acknowledging the unintentional connection to the tragic events of 1972.

The Israeli embassy in Germany and pro-Israeli groups criticized Hadid’s involvement, citing her past comments and actions as anti-Semitic.

Bella Hadid, who has Palestinian roots through her father, has been an outspoken advocate for Palestinian rights, particularly following the Hamas attack on Israel on October 7, which led to the Gaza war. Hadid has participated in several pro-Palestinian demonstrations and described Israel’s actions in Gaza as “genocide.”

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