Guinness, a premium beer brand, on 24th August collaborated with the residents of Nnewi, Anambra, to partake in a lively commemoration of culture and agriculture during this year’s New Yam Festival.
The festival, held annually in August, marked the conclusion of a harvest and the onset of the next farming phase.
For more than a century, this event has taken place in the Middle Belt, south, and east of Nigeria, fostering feelings of affection, togetherness, and advancement.
In the present year, the alliance between Guinness and the Nnewi community further underlined their dedication to preserving a rich cultural legacy and vibrant customs.
The festivities presented the captivating lives of the Anambra people, the exquisite cultural spectacles of dance and music, indigenous cuisines, and lively performances.
Mark Mugisha, the Director of Marketing and Innovation at Guinness Nigeria Plc., elaborated on the significance of the partnership between Guinness and the Nnewi community. He said that Guinness, as a brand deeply entrenched in culture, is enthusiastic about honoring the same enthusiasm that empowers their audience to forge timeless memories collectively, where their brilliance shines brightest.
The inhabitants of Nnewi expressed their excitement at Guinness’s participation in celebrating the age-old tradition of the New Yam Festival.
For more captivating details about “Black Shines Brightest” and the New Yam Festival, he urged people to follow @GuinnessNGR on Instagram and stay connected with Guinness Nigeria on Facebook, engaging in discussions using the hashtags #BlackShinesBrightest and #GuinnessNewYamFestival.
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