On Foreign News,
Google has opened applications for the 2025 Hustle Academy, a programme designed to equip Small and Medium-sized Businesses (SMBs) across Kenya, Nigeria, and South Africa.
The search engine giant announced this in a statement today, stating that the programme will retain its AI-powered business training while introducing a new season of the “Hustle Academy Brings You” speaker series.
Google further stated that the initiative is part of its commitment to supporting SMBs, which play a critical role in driving economic growth across Africa but often face challenges such as limited access to funding, inadequate business resources, and lack of specialised skills.
Participants will gain access to expert mentorship, practical case studies, and networking opportunities to help scale their businesses.
