European regulators have accused Elon Musk’s platform, X, of misleading users with its paid blue checkmark, violating the Digital Services Act. The European Commission stated that allowing anyone to purchase this verification undermines its intended purpose.
The investigation revealed breaches related to dark patterns, advertising transparency, and data access for researchers. X could face fines up to 6% of its global annual revenue if confirmed.
The Commission’s findings highlighted that X’s interface misleads users about verified accounts and lacks a reliable advertisement repository, hindering transparency. Additionally, X has failed to provide researchers with public data access as required by the Act.
X, designated a Very Large Online Platform in April 2023, has been under scrutiny since December for potential violations regarding illegal content and misinformation. The company now has the opportunity to respond to these preliminary findings.